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Welcome - Vision, Mission, Purpose & Strategy

Welcome to the Trust from 

Mr Daniel Morrow, CEO


I would like to take this opportunity to welcome you to the Woodland Academy Trust website as we are extremely proud, as a Trust family, of our accomplishments. Every member of staff who works within our four schools aspires to be the best they can be in order to ensure that our pupils receive a high quality education.


What is our vision?


The Woodland Academy Trust strives to become the multi-academy trust of choice for parents and children within our schools' local, neighbourhood communities.


What is our mission?


We aim to accomplish our vision through: 


  • Developing the whole child to enable them to become exceptional learners and our aspirational citizens of tomorrow.
  • Nurturing the strengths of the local community.
  • Involving the extended family in the successful development of our young people.
  • Understanding that excellence is required at all times.
  • Creating stimulating and engaging learning environments which generate excitement in coming to school.


What is our purpose?


Our purpose in working as a multi-academy trust is to formally share good practice, expertise and resources to support all staff members to become the best they can possibly be in order to provide a world class educational experience for our pupils. 


Geographically the Woodland Academy Trust is situated in the north area of the London Borough of Bexley and within Greenhithe, north Kent. We are a group of four primary schools, Knockhall, Northumberland Heath, Peareswood and Willow Bank, who work closely together across a range of joint activities to strategically coordinate, share and organise resources and ideas enabling the dissemination of good practice whilst ensuring continuous, and sustained, improvement. Although we work as a Trust family, each school has its own strategically targeted School Improvement Plan that meets the needs of that school.


What is our strategy?


In order to support our work, our Trust strategy actively engages in key partnerships, thereby creating wider networks to support children and their families. Currently, two of our main, educational, strategic partnerships are with an external School Improvement Provider, Hackney Learning Trust and the New Horizons Teaching Schools Alliance (NHTSA). We also have key partnerships with the Howbury, Toddles Wood and Toddles Oak pre-schools and, through Willow Bank's midwifery provision,  the NHS.


Our external School Improvement Partner visits each school on a termly basis to quality assure our Senior Leadership Teams’ judgements relating to key areas of our work, namely: the quality of teaching, learning and assessment, the quality of the school’s leadership and management and the quality of our pupils’ personal development, behaviour and welfare. Our external School Improvement Partner works in close partnership with our own Executive Head Teacher for School Improvement, Mr P Powell.


Our partnership with the NHTSA is a partnership that was sought in order to further develop leadership and management at all levels; thus ensuring that teaching and learning is accurately evaluated, leading to better outcomes for all children within our care.


Our Trust is currently in a period of transition in moving away from our initial diamond emblem. The original emblem included our three, initial schools, whereas our new design is a modern emblem which, although keeping the woodland theme, changed the main colour to racing green as well as updating the Trust motif. The new motif demonstrates the Trust branching out beyond the original diamond to demonstrate the Trust’s expansion.


If at any time you would like to comment upon your child’s school then please log onto Alternatively, each school runs a parent questionnaire every October with the aim of giving parents the opportunity to comment upon our performance so far and to suggest ideas for further improvement. However, if you are a prospective parent, and do not have a child within our Trust, then please pop into one of our school’s front offices for a chat and to collect a prospectus. 


If you have any queries in relation to the extended services part of our provision, through breakfast and after school clubs or through pre-school provision, then please do not hesitate to contact our Extended Services Manager, Mrs Teresa Blackman via e-mail on


 In conclusion, we aim to be the best, and to provide the best, for your child!


If you would like further information regarding collaborating with the Woodland Academy Trust or more information about becoming an academy or an academy trust, then please do e-mail


Mr Daniel Morrow, CEO